Publication: Is the warm glow actually warm?: an experimental investigation into the nature and determinants of warm glow feelings
Is the warm glow actually warm?: an experimental investigation into the nature and determinants of warm glow feelings
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Bianchi, R. T., Cova, F., & Tieffenbach, E. (2023). Is the warm glow actually warm?: an experimental investigation into the nature and determinants of warm glow feelings. International Journal of Wellbeing, 13(3), 1–23. https://doi.org/10.5502/ijw.v13i3.2565
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Giving money to others feels good. In the past years, this claim has received strong empirical support from psychology and neuroscience. It is now standard to use the label ‘warm glow feelings’ to refer to the pleasure people take from giving, and many explanations of apparently altruistic behavior appeal to these internal rewards. But what exactly are warm glow feelings? Why do people experience them? In order to further our understanding of the phenomenon, we ran two studies: a recall task in which participants were asked to remembe
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- Bianchi, Robin T
- Cova, Florian
- Tieffenbach, Emma
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Bianchi, R. T., Cova, F., & Tieffenbach, E. (2023). Is the warm glow actually warm?: an experimental investigation into the nature and determinants of warm glow feelings. International Journal of Wellbeing, 13(3), 1–23. https://doi.org/10.5502/ijw.v13i3.2565
