Publication: Older adults' decisions on smart home systems: Better put an age tag on it!
Older adults' decisions on smart home systems: Better put an age tag on it!
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Tipaldi, P., & Natter, M. (2022). Older adults’ decisions on smart home systems: Better put an age tag on it! Psychology & Marketing, 39(9), 1747–1761. https://doi.org/10.1002/mar.21698
Abstract
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Addressing the demands of our aging society, technologies such as smart home systems enhance older adults' independence and enable them to live longer at home. Yet, older adults tend to avoid, delegate, or defer decisions, and smart home systems are rarely used by individuals over the age of 65. Drawing on research on choice overload and age labels, we investigate across four studies how the presentation of smart home systems can influence the decision-making process of older adults ages 65+ by mitigating choice complexity and, conseq
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- Tipaldi, Petra
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Tipaldi, P., & Natter, M. (2022). Older adults’ decisions on smart home systems: Better put an age tag on it! Psychology & Marketing, 39(9), 1747–1761. https://doi.org/10.1002/mar.21698
