Public Debates about the Social Responsibility of Media Companies: A Longitudinal Analysis of Swiss Media Companies from 2010 to 2019

Abstract

With increasing competition among media organizations and growing moral expectations toward companies, the pressure on media organizations to assume social responsibility has significantly grown in recent years. This chapter adopts a media studies perspective, considering media social responsibility (MSR) in the public sphere as displayed by mass media. Media portrayals of responsible behavior in terms of MSR can positively influence the media organization’s social reputation, that is, its adherence to norms and values. The public neg Show more