Publication: Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale
Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale
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Glückstad, F. K., Kobayashi, H., Seddig, D., Davidov, E., & Nakamura, R. (2025). Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale. Journal of Consumer Behaviour, 24(1), 282–303. https://doi.org/10.1002/cb.2421
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Due to the explosive growth of social media technology worldwide, consumers are exposed to abundant stimuli across cultures that affect their internalization of societal ideal of beauty and the formation of self‐concept. In response to this, the beauty industry is facing challenges to personalize their offerings to an array of diverse consumers who are seeking brands that resonate with their values and foster a true emotional bond. Consumers' personal value with respect to beauty is an important antecedent of the internalization of so
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Glückstad, F. K., Kobayashi, H., Seddig, D., Davidov, E., & Nakamura, R. (2025). Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale. Journal of Consumer Behaviour, 24(1), 282–303. https://doi.org/10.1002/cb.2421
