Certified data chats for future used car markets

Abstract

Used car market platforms are interested in extending their offering from information provision to the whole customer journey. Providing certified data on the car’s state and history enables this extension by eliminating the need to physically inspect the car before buying it. Hence, communication and negotiations can move entirely to a used car platform to cover the entire value chain. How can such a market communication be designed when certified data come into play? This study designs and develops a certified data chat for the sele Show more