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Participation as user involvement


Landert, Daniela (2017). Participation as user involvement. In: Hoffmann, Christian R; Bublitz, Wolfram. Pragmatics of Social Media. Berlin: De Gruyter, 31-60.

Abstract

The aim of this chapter is to explore the potential of social media for user participation from different perspectives. This includes technical factors that determine how much participation is possible on a given platform as well as the degree and forms of participation that can actually be observed. The chapter also addresses the relation between user involvement that results from interaction and other involvement strategies that can be found on social media, such as the presence of personal content and language of immediacy. It concludes with a case study that illustrates how different involvement strategies are combined in political communication on a social networking site.

Abstract

The aim of this chapter is to explore the potential of social media for user participation from different perspectives. This includes technical factors that determine how much participation is possible on a given platform as well as the degree and forms of participation that can actually be observed. The chapter also addresses the relation between user involvement that results from interaction and other involvement strategies that can be found on social media, such as the presence of personal content and language of immediacy. It concludes with a case study that illustrates how different involvement strategies are combined in political communication on a social networking site.

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Additional indexing

Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > English Department
06 Faculty of Arts > Center for Linguistics
Dewey Decimal Classification:820 English & Old English literatures
Language:English
Date:2017
Deposited On:08 Nov 2017 13:06
Last Modified:06 Apr 2018 09:16
Publisher:De Gruyter
Series Name:Handbooks of Pragmatics [HOPS]
Number:11
ISSN:1877-9611
ISBN:978-3-11-043969-4
OA Status:Closed
Publisher DOI:https://doi.org/10.1515/9783110431070-002
Related URLs:https://www.recherche-portal.ch/ZAD:default_scope:ebi01_prod011044013 (Library Catalogue)
https://www.degruyter.com/view/product/458679 (Publisher)
https://doi.org/10.1515/9783110431070 (Publisher)

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