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Media effects : how media influence voters


Wettstein, Martin; Wirth, Werner (2017). Media effects : how media influence voters. Swiss Political Science Review = Schweizerische Zeitschrift für Politikwissenschaft, 23(3):262-269.

Abstract

In their daily routine, all citizens partake, albeit not always consciously, in mass communication. This communication takes place in various channels, such as newspapers, magazines, television, billboards, and social media sites. It even occurs indirectly via discussions with other media users. Extensive research over the past decades has shown that these contacts with media content may have effects on the cognitive, affective, behavioral, and even physiological level (Potter 2012: 35ff). Such media effects are of special significance where they are intended by political or social stakeholders, aiming to alter public opinion or influence and mobilize voters

Abstract

In their daily routine, all citizens partake, albeit not always consciously, in mass communication. This communication takes place in various channels, such as newspapers, magazines, television, billboards, and social media sites. It even occurs indirectly via discussions with other media users. Extensive research over the past decades has shown that these contacts with media content may have effects on the cognitive, affective, behavioral, and even physiological level (Potter 2012: 35ff). Such media effects are of special significance where they are intended by political or social stakeholders, aiming to alter public opinion or influence and mobilize voters

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Media effects, mass communication, agenda setting, framing, matching
Language:English
Date:25 August 2017
Deposited On:14 Mar 2019 15:02
Last Modified:14 Mar 2019 15:02
Publisher:Wiley-Blackwell Publishing, Inc.
ISSN:1424-7755
OA Status:Closed
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1111/spsr.12263
Project Information:
  • : FunderSNSF
  • : Grant ID51NF40-151577
  • : Project TitleChallenges to Democracy in the 21st Century (Phase 3)

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